Hair by Science was ready to scale, and their rebranding presented an exciting opportunity to better align with their core values and connect more deeply with their target audience.
I was asked to create a new brand identity that reflected their expertise as chemists while being approachable and trustworthy. We focused on education, integrity, and science, using bold typography, clear messaging, and a neutral colour palette. The result is an approchable, authoritative, and customer-focused brand that positions HBS as forward-thinking and service-driven.
